Kinetic Running / Sport / 2026
KINETIC
Built for the feeling, not the finish line. A movement-led campaign for the next generation of runners.
- Campaign development
- Photography
- Film production
- Activation
The question
behind the work.
The challenge
Move a performance brand beyond product specifications and into the daily culture of running.
The concept
The run belongs to everyone. We follow the rituals, friendships and stubborn little decisions that get people out the door.
Creative direction
A world you
can feel.
Low angles, long shadows and bodies in motion. The rhythm comes from breath and footfall, not a manufactured victory.
From treatment to touchpoint
EVERY FRAME.
ONE IDEA.
Campaign photography, film treatments and community-focused social edits share a clear, energetic visual system.
Held in a frame.
Photography / Editorial stills
Illustrative campaign imagery. A study in light, texture and visual continuity.
Social / Distribution
Same world.
Different windows.
Vertical stories, detail crops and editorial frames give each channel its own perspective. The creative direction stays recognisable across the whole rollout.
What the idea
makes possible.
A campaign platform, ten image concepts and a community activation outline. Fictional project, illustrative outcomes.
A self-initiated Midenus concept. All brands, results and campaign credits are illustrative. No real client relationship or commercial campaign is claimed.
Credits
- Client
- Kinetic Running (fictional)
- Studio
- OFFBEAT (Midenus concept)
- Creative direction
- Alex Mercer / illustrative credit
- Production
- Jamie Chen / illustrative credit
- Design
- Rae Williams / illustrative credit
- Photography
- Generated editorial imagery
- Development
- Midenus / Next.js, React, TypeScript, GSAP
