SOMA
Make space for a different pace.
A wellness identity built around breath, space and everyday rituals. Calm circular compositions with a clear, useful digital experience.
Challenge
SOMA is a fictional wellness practice seeking a welcoming identity rather than another promise of transformation. The brief asks for clarity, warmth and a slower visual pace.
Strategy
We focus on creating space for everyday rituals. The brand introduces a practice, explains what to expect and lets visitors decide what fits their own circumstances.
Identity
Open circular forms and tactile photography establish a calm framework. Type stays direct and readable, while generous space allows the visual system to feel unhurried.
Campaign
The illustrative campaign uses material, water and gentle movement as studies of attention. Clear messages sit beside the imagery rather than being hidden inside it.
Digital
The digital concept explains the approach, session formats and ways to enquire. It does not make medical claims or include a real booking service.
Motion
Breath-like scaling is limited to small, deliberate moments. Motion can be paused, and all essential content remains available without animation.
Results & credits
This self-initiated identity is an illustrative design study. It does not represent a real health provider or claim clinical outcomes.
Concept, direction, design and development: Midenus. All campaign imagery and studio profiles are illustrative.
FLUX
