NOVA
A different kind of winter gathering.
An expressive seasonal campaign for a fictional design and culture festival, bringing a cold landscape into a clear shared identity.
Challenge
A multi-disciplinary festival needs to connect many contributors without making every event look the same. The campaign needed a strong shared atmosphere and room for individual programme stories.
Strategy
Use the changing light of winter as a common thread. The campaign invites exploration while keeping event information direct, so the visual world supports the programme rather than competing with it.
Identity
Oversized type, cropped ice photography and sharp pale-blue fields create the campaign vocabulary. Credits and dates use a consistent edge alignment across posters and digital applications.
Digital
An editorial programme concept connects featured stories to practical event details. A visitor can move from an atmospheric opening into clear information about the work and its context.
Motion
Campaign sheets pass across one another like light through ice. Short sequences reveal contributors from behind translucent planes, with still versions that preserve the same composition.
Results
This is a self-initiated concept, not a commissioned project or an operating product. The result shown is a coherent creative direction and website demonstration. No audience growth, sales or other business outcomes are claimed.
GLACIER
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