Courtyard
A place that brings people together.
A place-led brand concept that connects a distinctive visual identity with a website organised around discovery and visiting.
Challenge
Courtyard is a fictional place-led identity study. The challenge is to carry an architectural atmosphere into a useful digital introduction, without making practical visiting information difficult to find.
Strategy
The strategy connects people, place and shared activity. The identity describes an invitation to spend time together rather than presenting architecture as a distant object.
Identity
Circular photographic apertures frame the courtyard, materials and small spatial details. A calm type system gives the place a recognisable voice across print and screen.
Campaign
An illustrative campaign brings the building and its everyday use into the same story. Environmental crops and printed studies create a flexible family of communication pieces.
Digital
The responsive website concept is organised around discovery and visiting. Useful information remains readable outside the circular image browser, with a clear route to enquiry.
Motion
Soft portal reveals connect overview and detail. Pointer response gives imagery a tactile quality without adding heavy models or blocking normal document scrolling.
Results & credits
This is the original self-initiated RIVE concept, expanded into a case study. No real client relationship, booking service or performance results are claimed.
Concept, direction, design and development: Midenus. All campaign imagery and studio profiles are illustrative.
Inside Out
