Inside Out

Challenge

Inside Out is a fictional design programme with an editorial focus. Its challenge is to introduce many participants while giving visitors a clear sense of the programme as a whole.

Strategy

The strategy starts with a shared framework and different perspectives. Contributors are connected by curiosity, while their own work and language remain distinct.

Identity

Circular portraits and material studies sit within a flexible typographic system. The identity can act as a quiet frame or a strong invitation, depending on the context.

Campaign

The illustrative campaign pairs interior photographs with editorial extracts and participant perspectives. It gives people and ideas equal space.

Digital

The digital direction uses a clear content hierarchy for stories, contributors and programme information. A useful reading experience sits behind each expressive entry point.

Motion

Circular transitions mark the shift from browsing to reading. Motion slows around long-form content and has a complete reduced-motion alternative.

Results & credits

The original RIVE editorial concept is retained and expanded here. The programme is fictional; no actual participants, partnerships or audience outcomes are claimed.

Concept, direction, design and development: Midenus. All campaign imagery and studio profiles are illustrative.