PULSE
An identity you can feel before you read.
A sound-led identity for an experimental music programme. Light, repetition and a shared pulse carry the campaign from stage to screen.
Challenge
PULSE is an illustrative programme for live electronic performance. Its identity must work across intimate venues, outdoor posters and fast-moving social announcements without relying on genre clichés.
Strategy
We start with the shared experience of a room finding its rhythm. A single pulse becomes the connection between artist, audience and place, giving the programme a clear emotional centre.
Identity
A coral disc, dark photographic surfaces and geometric lettering establish the identity. The disc can frame a performer, hold practical information or become the only signal on a stage.
Campaign
The campaign uses direct performance imagery and repeated circular exposures. Artist names and event details remain readable, with space around them rather than layers of decorative noise.
Digital
The website concept brings programme discovery, artist context and venue information together. Each event has a useful reading page beyond its expressive circular preview.
Motion
Expanding light and measured rotation respond to the tempo of browsing. The reduced-motion version retains the same imagery, order and navigation without continuous movement.
Results & credits
PULSE is a fictional music programme. All performance imagery is illustrative, and no attendance or ticketing results are presented as real.
Concept, direction, design and development: Midenus. All campaign imagery and studio profiles are illustrative.
SOMA
