FIELD
A place for independent minds.
A flexible identity for a new generation of shared workspaces. One clear system, room for different ways of working.
Connect a growing collection of spaces without making every place feel the same.
Strategy
Build the identity around the idea of an open field: a shared framework with room for individual expression.
Identity
An expanding registration mark, a disciplined typographic grid and a simple relationship between space and information.
Execution
The system travels from architectural signage and printed matter to a responsive membership website.
Campaign
A place to think differently. A launch direction built around the people, rituals and spaces that shape a working day.
Digital
A modular website concept makes locations, memberships and community stories clear without flattening the identity.
A SYSTEM.
A DIRECTION.
ROOM TO MOVE.
An illustrative identity toolkit, signage direction and responsive website concept. No real client or commercial results are claimed.
Concept, strategy, design and digital direction: FORMA / Midenus. Illustrative imagery created for this fictional demonstration.