Ari Ellis
Creative directorFind the direction that makes everything else make sense.
Independent creative studio / London · Singapore · New York
Scroll to change direction ↓
SHIFTChange your pace. / 2026
MOVE
DIFFERENTLY.
We build brands, campaigns and digital experiences with a clear point of view. Designed to move people. Made to move forward.
Explore our work →01 / A point of view
WE DON'T
DESIGN PAGES.
WE DESIGN
MOVEMENT.
A studio for ideas that refuse to stand still. Strategy gives them direction. Design gives them form. Motion takes them somewhere new.
Selected work / 2026
Brand system
FIELD®A place for independent minds.
FIELD☰
FIELD®A place for independent minds.
A place for independent minds.↗
FIELD
A flexible identity for a new generation of shared workspaces. One clear system, room for different ways of working.
View case study ↗Selected work / 2026
Digital campaign
SHIFTChange your pace. / 2026
SHIFT☰
SHIFTChange your pace. / 2026
Change your pace.↗
SHIFT
A campaign that moves at the speed of its audience. Bold direction, responsive formats and a rhythm that belongs to running.
View case study ↗Change the direction. Keep the intention.
Next chapter 02
02 / What we do
IDEAS TAKE
MANY FORMS.
One connected studio. From the first question to the final detail.
01Brand strategy
↗
Find the useful role your brand can play. Research, positioning and a direction worth committing to.
02Creative direction
↗
Connect every visual, word and interaction to one clear idea.
03Identity
↗
Build a distinctive visual language that can hold variation without losing recognition.
04Campaigns
↗
Give an idea momentum across the places your audience actually spends time.
05Digital experiences
↗
Translate a brand's point of view into something people can explore and use.
06Web
↗
Responsive websites with a purposeful structure, considered interactions and clear journeys.
07Motion
↗
Rhythm and direction that belong to the identity, rather than sitting on top of it.
08Content
↗
Useful stories and expressive formats built around the audience and the idea.
09Social
↗
A recognisable voice and a responsive visual system that belongs in the conversation.
10Production
↗
Bring the direction into the world with a thoughtful plan and the right collaborators.
11Design systems
↗
Shared principles and reusable components that make consistency practical.
Capabilities / Connected by design
01↘
THINK
Strategy / Research / Positioning
FIELD®A place for independent minds.
02↘
DESIGN
Identity / Art direction / Digital
SHIFTChange your pace. / 2026
03↘
MAKE
Production / Motion / Content
M
O
N
OLess noise.
More meaning.
O
N
OLess noise.
More meaning.
04↘
MOVE
Campaigns / Launch / Distribution
ZEROStart from possibility.
Our process
A DIRECTION.
NOT A FORMULA.
01
Observe
Listen before drawing a line. Understand the context, the people and the real question.
↓02
Frame
Choose the useful tension. Define the ambition, the audience and what success should mean.
↓03
Build
Make the idea tangible. Explore identity, content and working prototypes together.
↓04
Test
Put the direction in front of people. Check clarity, usability and the details that matter.
↓05
Launch
Prepare the system for the real world. Deliver coherent assets and clear guidance.
↓06
Evolve
Learn from use. Keep the system recognisable while making room for what comes next.
↓Our principle
DESIGN SHOULD
MOVE BEFORE
IT DECORATES.
Every gesture has a job. Every system has a reason. Expression and usefulness belong together.
Change the direction. Keep the intention.
Next chapter 03
03 / New perspectives
Selected work / 2025
Creative directionM
O
N
OLess noise.
More meaning.
O
N
OLess noise.
More meaning.
MONO☰
M
O
N
OLess noise.
More meaning.
O
N
OLess noise.
More meaning.
Less noise. More meaning.↗
MONO
An expressive publishing identity built from a single typographic gesture. A precise framework for many different voices.
View case study ↗Selected work / 2025
Identity + webZEROStart from possibility.
ZERO☰
ZEROStart from possibility.
Start from possibility.↗
ZERO
A technology identity with a human point of view. Clear signals, purposeful motion and a digital system made to grow.
View case study ↗Illustrative outcomes / Not real client results
MAKE A
DIFFERENCE.
+184%Engagement
42MViews
11Markets
3.4×Conversion
Fictional collaborators
FIELD / SHIFT / MONO / ZERO
OPEN HOUSE / COMMON GROUND
People, not just projects / Illustrative testimonial
They didn't just give our brand a new look. They gave it a direction we could actually move with.
Alex Morgan
Founder, Field Collective — fictional client
Change the direction. Keep the intention.
Next chapter 04
04 / The people behind the direction
DIFFERENT MINDS.
SHARED MOMENTUM.
Dev Malik
Strategy directorAsk a better question before making a louder answer.
Mika Lee
Design directorA strong system makes space for unexpected ideas.
Theo James
Digital leadMake the expressive thing work beautifully.
Studio / Culture
CURIOUS
BY DEFAULT.
OPEN BY DESIGN.
We make room for different perspectives, honest questions and unfinished ideas. Our best work starts with a conversation and grows through making.
Small teams. Shared responsibility. A studio built around the work, and the people who make it.
Journal / Notes from the studio
IDEAS IN
PROGRESS.
New directions / Contact
START
SOMETHING
MOVING.
Tell us what you have in mind. The next direction starts with a conversation.
This is a fictional studio demo. This form downloads your brief locally; it does not send a message. For real enquiries, contact Midenus.
Talk to Midenus ↗A new direction starts here.