SHIFT
Change your pace.
A campaign that moves at the speed of its audience. Bold direction, responsive formats and a rhythm that belongs to running.
Give an emerging running brand a recognisable voice beyond product specifications.
Strategy
Focus on the everyday decision to move. A small change of pace can change the whole day.
Identity
Directional cuts, offset typography and a movement-led composition make the same idea recognisable in every format.
Execution
An adaptable campaign language across outdoor, social and an interactive launch experience.
Campaign
The city is a training ground. Editorial frames and graphic overlays invite runners to find their own route.
Digital
A fast, responsive campaign site connects the film treatment, product story and community launch.
A SYSTEM.
A DIRECTION.
ROOM TO MOVE.
A fictional campaign platform with six content directions and a launch experience. Sample outcomes only.
Concept, strategy, design and digital direction: FORMA / Midenus. Illustrative imagery created for this fictional demonstration.